Understanding Mobile Payment Continuance in Indonesia: A Brand Equity Perspective Continuance Model

• المؤلف الرئيسي: Sarassina, Raden Roro Fosa
• التنسيق: مقال PeerReviewed
• اللغة: English
• منشور في: Bina Nusantara University 2022
• الموضوعات: Banking Finance and Investment; Economics and Business
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/283443/1/7882-Article%20Text-45670-1-10-20220413.pdf; https://repository.ugm.ac.id/283443/

As the Indonesian government promotes cashless transactions, more and more efforts are put to make people adopt and keep using electronic money, including mobile payment (m-payment). The research focuses on investigating factors that influence people’s intention to keep using m-payment using two rob...