CORPORATE SOCIAL RESPONSIBILITY AND MARKETING What Works and What Doesn�t
Many companies choose to portray themselves as seeking the moral high ground and playing active role in society. This introduces an idea of corporate social responsibility. It has been argued that corporate social responsibility enhances corporate image (attitudinal dimension) and financial performa...
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| Format: | Article NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2009
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| Online Access: | https://repository.ugm.ac.id/28353/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=11416 |
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| Institution: | Universitas Gadjah Mada |