Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective

• Main Authors: Tjandra, Nathalia Christiani, Garavan, Thomas N., Aroean, Lukman, Prabandari, Yayi Suryo
• Format: Article PeerReviewed
• Language: English
• Published: Emerald Publishing 2022
• Subjects: Public Health and Health Services
• Online Access: https://repository.ugm.ac.id/283883/1/10-1108_EJM-06-2019-0512.pdf; https://repository.ugm.ac.id/283883/; https://www.emerald.com/insight/content/doi/10.1108/EJM-06-2019-0512/full/html
• Institution: Universitas Gadjah Mada

Purpose: The authors explore the metaphors people from Indonesia use to describe their propriety beliefs about the ethical legitimacy of tobacco advertising, promotion and sponsorship (TAPS). This paper aims to understand why there is a consensus of propriety beliefs about the ethical legitimacy of...