Consumers’ Attitude and Preference toward Fresh Tomatoes in Special Region of Yogyakarta, Indonesia

• Main Authors: Yolanda, Gity Maulina, Darwanto, Dwidjono Hadi, Ardhi, M. Khalifatul
• Format: Article PeerReviewed
• Language: English
• Published: Department of Agribusiness, Faculty of Agriculture, Universitas Muhammadiyah Yogyakarta 2022
• Subjects: Agribusiness
• Online Access: https://repository.ugm.ac.id/284092/1/Consumers%E2%80%99%20Attitude%20and%20Preference%20toward%20Fresh%20Tomatoes%20in%20Special%20Region%20of%20Yogyakarta%2C%20Indonesia.pdf; https://repository.ugm.ac.id/284092/; https://journal.umy.ac.id/index.php/ag/article/view/12150; https://doi.org/10.18196/agraris.v8i2.12150
• Institution: Universitas Gadjah Mada

Increasing tomatoes consumption which is driven by needs and desires, changes consumers’ tastes and preferences. This study aimed to determine consumers’ attitudes and preferences towards tomato’s attributes. A convenience sampling which consisted of 150 respondents in the Special Region of Yogyakar...