The Digitization of the Indonesian Pasar Market Through An E-Grocery Based Mobile App Solution

• Main Authors: Putro, Rizkiaji, Riasetiawan, Mardhani
• Format: Other NonPeerReviewed
• Language: English
• Published: ICITEE 2022 - Proceedings of the 14th International Conference on Information Technology and Electrical Engineering 2022
• Subjects: Information and Computing Sciences
• Online Access: https://repository.ugm.ac.id/284334/1/180.The_Digitization_of_the_Indonesian_Pasar_Market_Through_An_E-Grocery_Based_Mobile_App_Solution.pdf; https://repository.ugm.ac.id/284334/; https://ieeexplore.ieee.org/document/9954093
• Institution: Universitas Gadjah Mada

Traditional Indonesian Pasar has become a symbolic representation of the hardworking backbone of the Indonesian economy. In an era where the implementation of innovative technologies is becoming prevalent, Indonesian pasar must be willing to adapt to the changing times. Hence, A mobile application will be developed to showcase products and traditional pasars shown around their area, users are able to purchase said products and negotiate for better prices similar to their real-life pasar counterparts, all in an effort to make the transition from physical to digital more convenient for old and new customers alike. Early Survey and Final Targeted Surveys results show that the creation of the mobile application has been a pleasant and endeavor for the users. Ultimately leading to a net positive response in terms of convenience and accessibility and achieving significant steps towards innovating in the Indonesian pasar market through an e-grocery mobile application. However, features such as user reviews and an order/delivery logistics system be considered in future reiterations of the application; in order to encompass a more complete flow of the user journey and transforming the way we currently think of Traditional Pasar.