Efek peripheral terhadap efektifitas iklan lewat media televisi

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Bibliographic Details
Main Authors: , DIBYO, Basworo, , Dra. Sari Winahjoe, MBA
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2002
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/59820/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=20685
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Institution: Universitas Gadjah Mada