Analisis asosiasi merek terhadap respon konsumen pada merek Hedonik dan merek Utilitarian

Analisis asosiasi merek terhadap respon konsumen pada merek Hedonik dan merek Utilitarian

This study was intended to test the brand association to consumer response at hedonic brand and utilitarian brand. Especially on the effect of dimensions brand function (guarantee function, personal identification function, social identification function, and status function) to consumer response...

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Bibliographic Details
Main Author: Henryanto, ABAHARIS
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2006
Subjects:
Industrial Relations
Innovation and Technology Management
Consumer-Oriented Product or Service Development
Online Access:https://repository.ugm.ac.id/69020/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=29885
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Institution: Universitas Gadjah Mada

Internet

https://repository.ugm.ac.id/69020/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=29885

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