Pengaruh nilai simbolis persepsian dan nilai utilitarian persepsian pada sikap konsumen dan niat beli

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Bibliographic Details
Main Authors: , SITANIAPESSY, Arthur, , Dr. B.M. Purwanto, MBA
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2006
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/72073/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=32938
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Institution: Universitas Gadjah Mada