Observasi iklan komparatif di media cetak berdasarkan frekuensi, klasifikasi produk, bentuk serta jenis komparasinya

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Bibliographic Details
Main Authors: , SULISTYOWATI, Rhina, , B.M. Purwanto, Dr., MBA
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2008
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/77712/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=38577
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Institution: Universitas Gadjah Mada

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