Kritik sosial dalam Komik Benny dan Mice :: Talk about hape

• Main Author: ALBERTUS, Frendly
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2010
• Subjects: Social Theory; Sociology
• Online Access: https://repository.ugm.ac.id/84790/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=45654
• Institution: Universitas Gadjah Mada

Strength of social criticism in the context of this comic to reveal a fact that people in buying and using cell phones through a process of cultural change that resulted in errors in the level of social values. Benny and Mice poured into his work in comic book form is not only intended to allow the reader to be entertained, but they poured criticism social criticism happens to people, especially about consumerism and sarcastic people in the purchase and use of cell phones. As materials of analysis of research conducted on the 6th chapter of the handset, operator, pulse, SMS, behavior, and features. Cartoons regularly attend Benny and Mice in the daily once a week while carrying the story of a compass with different problems, so the interpretation will always change - change as well. But in this study took from one of those works that have been posted under the title 'Talk About Hape'. Then the problem formulation can be used in this study how the shape of social criticism and the ideology contained in it. The method used to analyze the above chapter 6 is the method of semiotics of Roland Barthes. Barthes emphasizes that verbal and visual text in the ad actually represent the value - social values, culture, and ideology that developed in the community. Therefore, a semiotic analysis of the cartoons should include the search for the two meanings of denotative meaning and connotative meaning that can dig ideology an ideology hidden in this comic. The results showed that the sixth chapter comic Benny and Mice: Talk About Hape represent value - the value of capitalism, consumer culture, individualism, and social class / class. Representation of capitalism and consumer culture is located behind the construction of a brand charms and cell phone providers to form the irrational character of the community in both the visual text and cartoons verbal. While the nature of individualism and social strata are the implications of the existence of a cellular phone that change the character of the community and create insulation between the poor and the rich. Cell phone is always represented with luxury goods, practical, and entertainment devices. While cell phone use at lower levels of society are not in need, but desire. Do not see the value of the function, but the focus on the value of the sign. In essence there are some weaknesses when social critics like to change the irrational cultural values in society, the society becomes critical in understanding social reality, especially regarding the purchase and use of cell phones. Humans create cellular phone in order to facilitate the communication process, wherever located. But in reality, people become dependent with the results of his creation, so the cell phone that controls social values and personality dicitrakan community through cell phones.