STRATEGI PERPUSTAKAAN KELILING DALAM UPAYA MEWUJUDKAN BUDAYA GEMAR MEMBACA PADA MASYARAKAT KABUPATEN BANTUL

• Main Authors: , Anita Tri Widiyawati, , Prof. Dr. Mudiyono
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2011
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/88582/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=50561
• Institution: Universitas Gadjah Mada

The main tasks of Public Library of Bantul District were to deliver library and information services to people and to socialize library. The vision of the library was to materialize the ideal of the people of Bantul District who were delight in reading that they could access information and knowledge in the implementation of local autonomy in globalization era. One of the missions of the library was to deliver library service to insulated and remote villages through Book Mobile. Therefore, the author examined what were the strategies implemented by the Book Mobile and the extent to which the strategy was successfully implemented that gave impact to the culture of reading delight of the people of Bantul District. The theory used in this study were: (1) public library (the role of public libraries and mobile library), (2) reading delight, (3) the concept of strategy, (4) promotion of the library, (5) social communication and socialization, (6) public services (definition of public service and the principles of public service and the quality of public services and library services), and (7) perception. It employed descriptive analytic method with qualitative approach. Method used in this study was purposive sampling method. The data was collected through direct observation of the service deliver activities by the Book Mobile in the target location and interview with the manager of the library and its visitors and literature study. The data was analyzed using descriptive analytic with qualitative approach, which was by making strategy analysis. There were two kinds of strategies implemented by the Book Mobile in the effort to cultivate the culture of reading delight of the people of Bantul District. They were promotion and service strategies (direct service and package service). Result analysis of the impact and success of the mobile library strategy, among others: perceptions of visitors to the promotional strategy, in terms of attention, interest, desire, and action was pretty good. While in terms of satisfy, is not good. And the service quality of the Book Mobile have a certain quality. And the analysis based a theory was good. And the culture of reading delight of the user of the Book Mobile was answer five indicators of reading delight, but the people whose dislike or not utilize the Book Mobile were not answer point mentioned.