POTRET FASHION DALAM GAME ONLINE IDOL STREET UPDATE DRAMALICIOUS (27 MARET-5 MEI 2010) ANALISIS DESKRIPTIF

• Main Authors: , KHOIRUN NISAA, S.Sos, , Prof. Nunung Prajarto, M.A., PhD.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2011
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/88586/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=50312
• Institution: Universitas Gadjah Mada

This study aims to determine how the fashion described in the online game Idol Street, especially in Update Dramalicious. The method used is descriptive analysis of the data capture images of fashion in this online game. The results showed than 1283 items, as much as 47.86% (614) is the item malls character of men and 52.14% (669) female character. Fashion item mall casual men's fashion is dominated by the number 343. Similarly, female-dominated fashion item fashion casual mall numbered 351. Casual phenomenon is considered as a form of resistance against the construction of reproduction values contained in the old fashion style (such as classic, conservative, western, haute, elegant), then fashion is experiencing a paradigm shift and change. Casual fashion became a symbol of the community who always wants to look fashionable, trendy, uptodate, slang, casual and fashionable.