PENGARUH KUALITAS VENDOR DAN PENGALAMAN BERTRANSAKSI TERHADAP INTENSI BERKELANJUTAN PENGGUNA E-COMMERCE DENGAN KEPUASAN DAN TRUST SEBAGAI VARIABEL MEDIASI
No matter how good the system construct of e-commerce, it must still contain the potential risk. Therefore, the user satisfaction and trust toward vendor are the key factor in e-commerce. A good vendor is not only filling the user satisfaction at the first visited but also can increase the trust and...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2011
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/89047/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51465 |
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| Institution: | Universitas Gadjah Mada |