PENGARUH KETIDAKPUASAN KONSUMEN, KEBUTUHAN MENCARI VARIASI DAN PROMOSI PENJUALAN PADA KEPUTUSAN PERPINDAHAN MEREK PRODUK KARTU PRABAYAR GSM

PENGARUH KETIDAKPUASAN KONSUMEN, KEBUTUHAN MENCARI VARIASI DAN PROMOSI PENJUALAN PADA KEPUTUSAN PERPINDAHAN MEREK PRODUK KARTU PRABAYAR GSM

This study aims to examine the effect of consumer dissatisfaction, variety seeking and sales promotions on brand switching. This research also aims to test the effect of moderating variables variety seeking on the relationship of consumer dissatisfaction influence on brand switching. The object of t...

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Bibliographic Details
Main Authors: , Uturestantix, SE., , Dr. BM. Purwanto, MBA.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2011
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/89212/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51498
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Institution: Universitas Gadjah Mada

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https://repository.ugm.ac.id/89212/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51498

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