PERAN MEDIA MASSA DALAM MEMPENGARUHI SIKAP TERHADAP KEIKUTSERTAAN BER KB ( Analisis Data SDKI tahun 2007
Echoes of the family planning program in the community lately decline followed by a decline in government performance in the field of demography. This condition is one of them because the institution in charge of family planning programs in the district/city has been significantly reduced since the...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2011
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/89309/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51808 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Echoes of the family planning program in the community lately decline
followed by a decline in government performance in the field of demography.
This condition is one of them because the institution in charge of family planning
programs in the district/city has been significantly reduced since the issuance of
regulations the government of Indonesia number 38 year 2007 (about the division
of governmental affairs between the government). And this affects the prevalence
rate of contraceptive use (contraceptive prevalence rate/CPR) was not
significantly increased in the last five years, from 60.3 percent for all manner of
contraception in 2002 (IDHS 2002-2003) to 61.4 percent in year 2007 (IDHS
2007). In an effort to boost the re-issue of family planning program BKKBN as
the institutions authorized to handle it, has adopted a policy of IEC (Information
Communication and Education) as a promotional efforts and community
mobilization to increase demand for contraceptives as part of government policy
to control population growth. This activity is one of them in the form of IEC
through mass media. This study aims to analyze the role of mass media in
influencing attitudes towards participation of family planning. Total sample of
32,895 ever married women in 2007 IDHS data. Data analyzed by chi-square test.
The results showed that 57.4% never married women have a positive attitude
towards family planning program and a participant family planning with a value
of p0.005 (p value = 0.000). While women never married who are exposed to
family planning messages through mass media and become participants KB of
58.3%, with p0.005 (p value = 0.000). The relationship of mass media's role in
influencing attitudes towards family planning keikutssertaan seen with the control
variables of education level, residence, desire to have children again and the
number of children still alive, each of which has a significant relationship with
p0.005 (p value = 0.000)
Television is the medium most viewers suck it is recommended that policy
makers in promoting more use of family planning messages on television, then
radio and newspapers. Required separate campaign model for the highly educated
women. The emergence of other media such as religious leaders, community,
doctors, midwives, and family planning cadres can be used as a vehicle for
delivering messages and information on family planning, these media could be the
parties that influence decision making in the use of contraception. It needs a
strategy of repetition (redudancing) messages and information on family planning.
Repetition of this family planning message will remind people that family
planning programs is important. Before BKKBN make the right design in
campaigning and informing the family planning program, it should be considered
is the geographical characteristics, time, type of media and forms of contraception
have a match with their respective media. |
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