STRATEGI PERUSAHAAN UNTUK MEMPERTAHANKAN PELANGGAN HIGH END MARKET DENGAN MENGGABUNGKAN ANALISIS SWOT, BSC, DAN SENI PERANG SUN TZU KE DALAM QFD

Competitive climate in the business environment and telecommunications industries, has spurred the telecommunications operators vying with each other to provide best service to customers, especially enterprise-class customers (enterprise), the incoming group of High-End Market (HEM). They need a lot...

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Bibliographic Details
Main Authors: , Fidya Savitri, S. T, , John Suprihanto
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2011
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/89820/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51077
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Institution: Universitas Gadjah Mada