Pengembangan Layanan Triple Play Sebagai Strategi Telkom Dalam Menghadapi Peningkatan Churn Layanan Komunikasi Tetap
Indonesia telecommunication industry facing the turbulence from mainly services in voices, now telecommunication must have services that can support lifestyle. TELKOM as biggest telecommunication operator in Indonesia has developed triple play strategy to anticipate these changes. Triple play is bun...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2011
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/89824/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51075 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Indonesia telecommunication industry facing the turbulence from mainly
services in voices, now telecommunication must have services that can support
lifestyle. TELKOM as biggest telecommunication operator in Indonesia has
developed triple play strategy to anticipate these changes. Triple play is bundling
services that consist of voice service (including VoIP), internet broadband and
Pay TV services.
Developing triple play services must concern about some parameters, such
as: Changing of Indonesia Telecommunication Industry characteristic,
attractiveness and competitiveness of Indonesia telecommunication industry,
internet technology that influence of many telecommunication services and
telecommunication regulation trend to support triple play service development
This is a descriptive analysis study of Indonesian telecommunication
industry. The data were derived from primary and secondary data collected from
various sources including the internal TELKOM.
Superior in technology acquisition, vast of network distribution and huge
of capital, TELKOM can be developed triple play service to anticipate increasing
of churn in fixed communication services |
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