Pengaruh Karaktersitik Demografis, Psikografis, dan Perceived Risk Pada Minat Beli Tiket Bioskop Melalui M-Tix Di Empire XXI Yogyakarta
This paper planned to examine independent variables (gender, income, online purchase lifestyle and performance risk) that significantly predict purchase intention cinema tickets at the Empire XXI Yogyakarta. In this study, there is age variable that do not significantly predict purchase intention ci...
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[Yogyakarta] : Universitas Gadjah Mada
2011
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Online Access: | https://repository.ugm.ac.id/89854/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51150 |
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id-ugm-repo.898542014-08-20T02:54:19Z https://repository.ugm.ac.id/89854/ Pengaruh Karaktersitik Demografis, Psikografis, dan Perceived Risk Pada Minat Beli Tiket Bioskop Melalui M-Tix Di Empire XXI Yogyakarta , Widi Tamtyarini , Ike Janita Dewi, SE,MBA,Ph.D ETD This paper planned to examine independent variables (gender, income, online purchase lifestyle and performance risk) that significantly predict purchase intention cinema tickets at the Empire XXI Yogyakarta. In this study, there is age variable that do not significantly predict purchase intention cinema tickets at the Empire XXI Yogyakarta. Data collected using questionnaire to 150 respondents, those who ever watch movies at Empire XXI Yogyakarta and never use M-Tix yet. Questionnaire consist of: 3 demographic characteristics questions, they are age, gender and income, 10 online purchase lifestyle questions, 5 performance risk questions, and 4 purchase intention questions. Using multiple regression analysis, this research found variables that significantly predict purchase intention: gender, income, online purchase lifestyle and performance risk. While age variable did not significantly predict purchase intention. Independent sample t-test resulted that men more interested in buying M-Tix than women. The higher one�s income level the higher purchase intention on M-Tix. While someone who has high online purchase lifestyle and low performance risk are interested in buying M-Tix. [Yogyakarta] : Universitas Gadjah Mada 2011 Thesis NonPeerReviewed , Widi Tamtyarini and , Ike Janita Dewi, SE,MBA,Ph.D (2011) Pengaruh Karaktersitik Demografis, Psikografis, dan Perceived Risk Pada Minat Beli Tiket Bioskop Melalui M-Tix Di Empire XXI Yogyakarta. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51150 |
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ETD , Widi Tamtyarini , Ike Janita Dewi, SE,MBA,Ph.D Pengaruh Karaktersitik Demografis, Psikografis, dan Perceived Risk Pada Minat Beli Tiket Bioskop Melalui M-Tix Di Empire XXI Yogyakarta |
description |
This paper planned to examine independent variables (gender,
income, online purchase lifestyle and performance risk) that significantly predict
purchase intention cinema tickets at the Empire XXI Yogyakarta. In this study,
there is age variable that do not significantly predict purchase intention cinema
tickets at the Empire XXI Yogyakarta.
Data collected using questionnaire to 150 respondents, those who ever
watch movies at Empire XXI Yogyakarta and never use M-Tix yet. Questionnaire
consist of: 3 demographic characteristics questions, they are age, gender and
income, 10 online purchase lifestyle questions, 5 performance risk questions, and
4 purchase intention questions.
Using multiple regression analysis, this research found variables that
significantly predict purchase intention: gender, income, online purchase lifestyle
and performance risk. While age variable did not significantly predict purchase
intention. Independent sample t-test resulted that men more interested in buying
M-Tix than women. The higher one�s income level the higher purchase intention
on M-Tix. While someone who has high online purchase lifestyle and low
performance risk are interested in buying M-Tix. |
format |
Theses and Dissertations NonPeerReviewed |
author |
, Widi Tamtyarini , Ike Janita Dewi, SE,MBA,Ph.D |
author_facet |
, Widi Tamtyarini , Ike Janita Dewi, SE,MBA,Ph.D |
author_sort |
, Widi Tamtyarini |
title |
Pengaruh Karaktersitik Demografis, Psikografis, dan Perceived Risk Pada Minat Beli Tiket Bioskop Melalui M-Tix Di Empire XXI Yogyakarta |
title_short |
Pengaruh Karaktersitik Demografis, Psikografis, dan Perceived Risk Pada Minat Beli Tiket Bioskop Melalui M-Tix Di Empire XXI Yogyakarta |
title_full |
Pengaruh Karaktersitik Demografis, Psikografis, dan Perceived Risk Pada Minat Beli Tiket Bioskop Melalui M-Tix Di Empire XXI Yogyakarta |
title_fullStr |
Pengaruh Karaktersitik Demografis, Psikografis, dan Perceived Risk Pada Minat Beli Tiket Bioskop Melalui M-Tix Di Empire XXI Yogyakarta |
title_full_unstemmed |
Pengaruh Karaktersitik Demografis, Psikografis, dan Perceived Risk Pada Minat Beli Tiket Bioskop Melalui M-Tix Di Empire XXI Yogyakarta |
title_sort |
pengaruh karaktersitik demografis, psikografis, dan perceived risk pada minat beli tiket bioskop melalui m-tix di empire xxi yogyakarta |
publisher |
[Yogyakarta] : Universitas Gadjah Mada |
publishDate |
2011 |
url |
https://repository.ugm.ac.id/89854/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51150 |
_version_ |
1681228855572955136 |