Market Segmentation of Canon DSLR Camera
This study aims to analyze and understand the aspects of market segmentation, based on demographic aspect,behavioral, benefit, and psychographic. This research also aims to analyze and understand market segmentation on Canon DSLR camera. The researcher used a descriptive studies aimed to describing...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2011
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/89903/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51134 |
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| Institution: | Universitas Gadjah Mada |