EFEKTIVITAS PEMANFAATAN E-TOURISM SEBAGAI MEDIA PROMOSI DAN IMPLIKASINYA PADA PERENCANAAN DESTINASI PARIWISATA (Studi Kasus: Dinas Kebudayaan dan Pariwisata Sulawesi Utara)
The rapid growth of the Internet and the continual adoption of innovative technology have led to serious changes in the travel industry during the last decade. The use of website as promotional tourism tool is a computerized sytem implemented by North Sulawesi Government Tourism Office. The purpose...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2011
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/90145/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52686 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | The rapid growth of the Internet and the continual adoption of
innovative technology have led to serious changes in the travel industry
during the last decade. The use of website as promotional tourism tool is a
computerized sytem implemented by North Sulawesi Government Tourism
Office. The purpose of this study was to examine the effectiveness use of
website (e-tourism) as tourism promotional media of North Sulawesi. This
type of study combine from the qualitative and quantitative reserach by
ovservation, interviews, distributing questionaires and structured
documentation. The efectiveness of e-tourism is measured by using Likert
scale from questionnires distributed, web � based survey analysis, service
quality : expectation vs delivery and evaluation of website.
The research finding are the factors that influence the
effectiveness of e-tourism based on user highest expectation for the etourism
features are 1) destination information feature, 2) Information of
arts and culture. The lowest three factor that not fit with user expectation
are mutimedia, online support (human resources online service), MICE
information and promotional events. The use of e-tourism in the tourism
planing are very important, particulary in the application of marketing
planning as a vital element. This research also get the fact that the use of
e-tourism as promotional media North Sulawesi tourism has not archieve
the maximum result, in other words less effective, especially for website
content, less feature for promoting the tourism. However, e-tourism
received a positive response from the user prespective, According to
respondent, the e-tourism quite effective in providing information. |
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