PENGARUH KUALITAS LAYANAN PARIWISATA DAN KUALITAS HOTEL TERHADAP KEPUASAN WISATAWAN DI KOTA DANANG VIETNAM

• Main Authors: , TRAN THI TRUNG, , Dr. M Baiquni, MA.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2011
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/90444/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53046
• Institution: Universitas Gadjah Mada

In this research, researcher took tourism service quality and hotel quality in Danang City as researcher's research subjects. Those two aspects were chosen because they have a strong relation with tourist satisfaction. The tourism service quality variable here covers physical evidence (tangible), reliability, responsiveness, empathy, assurance. While hotel quality variable used are location, facility, service, employee and tariff. Data gathering method used was observation, documentation, and interview while researcher used questioner as data gathering tool. Data analysis method used was validity test, reliability test and multiple regression analysis. This research purposes are, to know tourist perception on the tourist service quality, to understand the tourist perception on the hotel quality, to gain information of whether service quality and hotel quality variables give a significant influence on the satisfaction of the tourists who come to Danang city. The result of the research and data gathering shows that the tourist perception in service quality is very good 28,53%, good 40,33%, bad 25,07%, and very bad 6,07%. It also shows that tourist perception ion the hotel quality is very good 31,43%, good 41,21%, bad 16,64% and very bad 10,71% and the correlation coefficient value (R) shows that the relation between service quality and hotel quality on tourism satisfaction is very strong (0,923). Therefore, we can conclude that the service quality and the hotel quality