SISTEM TUJUAN KONSUMEN PADA TAWARAN BERHUTANG
Debt and no debt behavior is the instrument to pursuit goals. Almost all of behavior is goal-directed including debt and no debt behavior. The objective of this research was to find goals of debt and no debt behavior and to know hierarchical structure of these goals that organized on goal system. La...
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[Yogyakarta] : Universitas Gadjah Mada
2011
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id-ugm-repo.905052014-08-20T02:52:50Z https://repository.ugm.ac.id/90505/ SISTEM TUJUAN KONSUMEN PADA TAWARAN BERHUTANG , Muhammad Untung Manara , Rahmat Hidayat, Ph.D. ETD Debt and no debt behavior is the instrument to pursuit goals. Almost all of behavior is goal-directed including debt and no debt behavior. The objective of this research was to find goals of debt and no debt behavior and to know hierarchical structure of these goals that organized on goal system. Laddering technique was used to explore goals of consumer that receive and refuse debt. This technique used to find consumers goals that organized hierarchically that consist of action goal, focal goal, and super-ordinate goal. Openended questionnaire was developed based on laddering technique questions. One hundred four respondents participated in this research. Participants are teachers and staffs in elementary and middle school. Content analysis was applied to all responds to analyze and categorize laddering data. From 104 respondents, there are 50 respondents receiving debt and 54 refusing debt. Total goals of consumers that receive debt are 720 and 383 for respondents that refuse debt. Results of content analysis show that action goals of consumers receiving debt are to invest, for housing, for children, for education, for appliance, secondary need, and to save. On the focal goals level, the most goals mentioned were economic established, self quality, children competency, having quality home, family harmony, improve life, prepared motive, and social motive. On the highest level, super-ordinate goals of consumer receive debt were dominated by productivity and efficiency, followed by happiness and spirituality. While for consumer refusing debt, action goal was refuse debt. On the Focal goal level, the frequently goal mentioned were being free of debt, hassle free, prudence, repay debt first, and just enough. Finally, super-ordinate goals of consumer refuse debt were dominated by comfortable life followed by happiness and spirituality. [Yogyakarta] : Universitas Gadjah Mada 2011 Thesis NonPeerReviewed , Muhammad Untung Manara and , Rahmat Hidayat, Ph.D. (2011) SISTEM TUJUAN KONSUMEN PADA TAWARAN BERHUTANG. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52739 |
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ETD , Muhammad Untung Manara , Rahmat Hidayat, Ph.D. SISTEM TUJUAN KONSUMEN PADA TAWARAN BERHUTANG |
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Debt and no debt behavior is the instrument to pursuit goals. Almost all of
behavior is goal-directed including debt and no debt behavior. The objective of this
research was to find goals of debt and no debt behavior and to know hierarchical
structure of these goals that organized on goal system.
Laddering technique was used to explore goals of consumer that receive and
refuse debt. This technique used to find consumers goals that organized
hierarchically that consist of action goal, focal goal, and super-ordinate goal. Openended
questionnaire was developed based on laddering technique questions. One
hundred four respondents participated in this research. Participants are teachers
and staffs in elementary and middle school. Content analysis was applied to all
responds to analyze and categorize laddering data.
From 104 respondents, there are 50 respondents receiving debt and 54
refusing debt. Total goals of consumers that receive debt are 720 and 383 for
respondents that refuse debt. Results of content analysis show that action goals of
consumers receiving debt are to invest, for housing, for children, for education, for
appliance, secondary need, and to save. On the focal goals level, the most goals
mentioned were economic established, self quality, children competency, having
quality home, family harmony, improve life, prepared motive, and social motive. On
the highest level, super-ordinate goals of consumer receive debt were dominated by
productivity and efficiency, followed by happiness and spirituality. While for
consumer refusing debt, action goal was refuse debt. On the Focal goal level, the
frequently goal mentioned were being free of debt, hassle free, prudence, repay
debt first, and just enough. Finally, super-ordinate goals of consumer refuse debt
were dominated by comfortable life followed by happiness and spirituality. |
format |
Theses and Dissertations NonPeerReviewed |
author |
, Muhammad Untung Manara , Rahmat Hidayat, Ph.D. |
author_facet |
, Muhammad Untung Manara , Rahmat Hidayat, Ph.D. |
author_sort |
, Muhammad Untung Manara |
title |
SISTEM TUJUAN KONSUMEN
PADA TAWARAN BERHUTANG |
title_short |
SISTEM TUJUAN KONSUMEN
PADA TAWARAN BERHUTANG |
title_full |
SISTEM TUJUAN KONSUMEN
PADA TAWARAN BERHUTANG |
title_fullStr |
SISTEM TUJUAN KONSUMEN
PADA TAWARAN BERHUTANG |
title_full_unstemmed |
SISTEM TUJUAN KONSUMEN
PADA TAWARAN BERHUTANG |
title_sort |
sistem tujuan konsumen
pada tawaran berhutang |
publisher |
[Yogyakarta] : Universitas Gadjah Mada |
publishDate |
2011 |
url |
https://repository.ugm.ac.id/90505/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52739 |
_version_ |
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