POLA MANAJEMEN HKI PT. TROPICA NUCIFERA INDUSTRY SEBAGAI STRATEGI PENGEMBANGAN USAHA DAN TEROBOSAN CERDAS MEMBINA KEMITRAAN DENGAN INSTANSI PEMERINTAH
The study entitled �The Pattern of Intellectual Property Rights (IPR) Management at PT. Tropica Nucifera Industry as a Strategy of Bussiness Development and Smart Breakthrough to Develop Partnership with Goverment Resort�, has been done. It�s an interesting phenomenon that creativity will matc...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2011
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/97295/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52657 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | The study entitled �The Pattern of Intellectual Property Rights (IPR)
Management at PT. Tropica Nucifera Industry as a Strategy of Bussiness
Development and Smart Breakthrough to Develop Partnership with Goverment
Resort�, has been done. It�s an interesting phenomenon that creativity will match
with IPR. Intelligence to gain the partnership with stakeholder is breakthrough in
a business. The expectation is to achieve a great yet economic challenge.
The aims of this qualitative study is understanding about the pattern of
intellectual property and IPR at PT. TNI. Understanding on the strategy of
bussiness development. Besides that is to understand about intellectual property
management to gain the partnership with goverment resort. The method to collect
the data were used interview method, observation, documentation and library
study. Sampling method as a data resource were used purposive sampling and
snowball sampling.
The result is PT. TNI could not manage intellectual property in a strong IPR
management. The sistematic pattern of IPR at PT. TNI have not seen yet. Strategy
of bussiness development have smooth and simplicity impression. It means, with
limited resources PT. TNI try to approach with potential ousiders to support
bussiness progression. The result is competitive advantage could be created on the
competition. Partnership with goverment and the society through the effort of
integreted coconut manufacturing is a form of creative breakthrough in order to
improve the chance in business. |
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