Strategi Penentuan Daya Saing Dan Penetapan Harga Jual Bahan Bakar Solar Industri (Studi Pada PT. X)

• Main Authors: , Gilang Muhammad Ridwan, , Eko Suwardi, Dr., M.Sc.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2012
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/98219/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52129
• Institution: Universitas Gadjah Mada

The demand for fuel oil is high enough, for that to meet those needs from domestic product ad imports, as well as the industrial diesel oil type fuel stems partly from imports with the publishes of law No. 22 of 2001 on Oil and Gas, Government Regulation No. 36 of 2004 and Regulation on Minister of Energy and Mineral Resources No. 0007/MEM/2005, in Indonesia there have been fundamental changes in Oil and Gas downstream business, after obtaining a business license Minister of Energy and Mineral Resources, held through a fair competition mechanism, good, and transparent, so that a company can import their own fuel. With the opening of its competition in downstream business activities of Oil and Gas, the fuel utilization both local and international companies compete in making the distribution of fuel through the provision in offering the best price and superior services to consumers, thus providing an attractive price is one important factor in attracting consumers, with world oil prices fluctuate, we must able to give right prices for consumers and remain profitable for company, to conduct an analysis of pricing can be used simple regression analysis, where as to determine the competitive strategic can used SWOT analysis and Five forces analysis, so the company is able to face challenges in the future.