Persepsi Konsumen Terhadap Unethical Advertisement
Many advertisements are designed precisely to attack and harm consumers, so it requires the existence of ethics that is useful to protect the rights and interest of consumers. This study aims to determine how consumer perceptions about the impact factor of lack of truthfulness and honesty, offensive...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/98238/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53439 |
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| Institution: | Universitas Gadjah Mada |