PENGARUH GENDER DAN VANITY SEEKING BEHAVIOR PADA EKUITAS MEREK ATAS PRODUK BERMEREK PREMIUM

PENGARUH GENDER DAN VANITY SEEKING BEHAVIOR PADA EKUITAS MEREK ATAS PRODUK BERMEREK PREMIUM

This study is aimed to find out whether gender affects brand equity on premium branded products and vanity seeking behavior affects brand equity for premium branded product significantly. There are five main indicators or dimensions of brand equity. They are brand awareness, brand associations, perc...

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Bibliographic Details
Main Authors: , Imla Novia Rizka, , Ike Janita Dewi Dr, MBA, Ph. D
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/98275/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52137
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Institution: Universitas Gadjah Mada

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https://repository.ugm.ac.id/98275/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52137

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