The Effects of Marketing Mix Elements on Customer-Based Brand Equity in Retailing
Nowadays many retail companies cannot survive in this high competitive era. Even more many multinational retail companies come into Indonesia, because they look Indonesia as a potential market. This situation makes retail industry in Indonesia more competitive. One important factor that can make ret...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/98390/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53509 |
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| Institution: | Universitas Gadjah Mada |