STRATEGI PEMASARAN AIR MINUM DALAM KEMASAN PT. AFRESH JAMBI
This study aims to analyze the internal environment and external from PT. AFRESH Jambi is to determine what factors are the strengths and weaknesses of the enterprise and identify opportunities and threats faced by the company and formulate the best marketing strategies and suitable for PT. AFRESH J...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/98398/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54486 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | This study aims to analyze the internal environment and external from PT.
AFRESH Jambi is to determine what factors are the strengths and weaknesses of the
enterprise and identify opportunities and threats faced by the company and formulate
the best marketing strategies and suitable for PT. AFRESH Jambi taking into account
internal factors (strengths and weaknesses)and external factors (threats and
opportunities) to face competition and environmental chages on the bottle water
industry.
Strength PT. AFRESH Jambi is a Research and Development, Brand Image,
Employee Loyalty, Distribution Chanels, Cost of goods sold, Quality Human
Resources, Experience in The Production and Marketing, Management Capabilities
that are Reliable in The Face Competition, Quality of Product. The Weaknesses are
the Availiability of Raw Materials and Product Costs. Opportunities PT. AFRESH
Jambi in Market Segmen, Market Growth, Responses to Promotions, Prices of
Competing Product, Product Development. The Threat is Competition Bottled Water
Products in The Other, Government Policies, Changes in Consumer Taste, Entry of
New Copetitors, Price Competition.
The position PT. AFRESH Jambi in quadrant I with a larger area of greater
strength than its weakness also had a greater opportunity than a threat, so the
company should be able to use force to take advantage of opportunities. Companies
must implement aggressive marketing strategies sufficient to maintain competition in
the bottled water industry. |
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