Analisa Kemampuan Bersaing PT. Arnotts Indonesia
The ojective of this paper are to analize the external and internal environment of PT. Arnott�s Indonesia that operates as biscuit manufacturer in Indonesia. The analysis on this paper will be used to determine strategic opportunities and threats from external environment as well as to identify st...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/98801/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54945 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | The ojective of this paper are to analize the external and internal
environment of PT. Arnott�s Indonesia that operates as biscuit manufacturer in
Indonesia. The analysis on this paper will be used to determine strategic
opportunities and threats from external environment as well as to identify
strenghts and weaknesses of the company.
The Paper was concluded by using value chain analysis that distinctive
competencies are identified as economic of scales, backward integrated and
strong distribution network. Then, by using five forces analysis, captured that key
success factors are identified as human resources, direct materials availabiliy,
economic of scale, quality management, good marketing ability and intelligence,
strong distribution network. These values are to have a target of trust and
loyality customers.
Understanding of relationship between key success factors dan distictive
competencies that cost leadership and differentiation strategic shall be
implemented in PT. Arnott�s Indonesia, to achieve a competitiveness and
profitability. |
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