Akselerasi Pertumbuhan Perusahaan Melalui Strategi Diversifikasi (Studi pada PT.Combiphar).
The objective of this study is to analyze diversification strategy of pharmaceutical industry to non-drug category and explore potential drawbacks. Recently this strategy has been an attractive option for pharmaceutical company to boost its future revenue and bottom line growth considering high expe...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/98810/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55047 |
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| Institution: | Universitas Gadjah Mada |