Evaluasi Strategi Pemasaran Obat Batuk Merek Laserin
The background of this research is phenomenon of self-medication, purchasing drugs without prescription in Indonesian society (consumers try to cure the disease itself). This can be seen on the Badan Pusat Statistik in 2010, there were 68.71 per cent of consumers Indonesia chose for self-medication...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/98864/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54969 |
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| Institution: | Universitas Gadjah Mada |