Strategy Mapping Through Balanced Score Card
Growing health concerns and massive antismoking campaigns launched by governments proved to be quite a problem for the tobacco lobby. In the USA and Western Europe cigarette sales started diminishing while in the Eastern Europe and Asia sales volume are still booming. This condition leads the cigare...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/98869/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54906 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | Growing health concerns and massive antismoking campaigns launched by
governments proved to be quite a problem for the tobacco lobby. In the USA and
Western Europe cigarette sales started diminishing while in the Eastern Europe and
Asia sales volume are still booming. This condition leads the cigarette companies
moved their factory footprint to Asia. This business environment changes has
created and increased the competition in the region and the change is much more
rapid. Competitors, technology and regulations can change seemingly overnight.
Globalization introduces opportunities and competition from all corners of the globe.
The organization needs the map that describes accurately the new business
environment that will be faced now and in the future. A strategy map provides a
concise yet comprehensive description of an organization�s strategy. With this
clarity, executives have an enhanced ability to describe measure, manage and
execute the desired strategy. To get the most from a strategy map, however, it should
be combined with a Balanced Scorecard of measures, performance drivers, targets
and initiatives. This combined strategy map and Balanced Scorecard allows the
effectiveness of the strategy to be constantly monitored and initiatives to be
managed with the goal of closing any gaps between target performance and actual
results. In short, when used in combination with a Balanced Scorecard, a strategy
map helps organizations execute more effective and efficiently.
In this case study, PT. Filtrona Indonesia is taken as the object of research to
explore and describe its implementation of the Balanced Scorecard then design a
specific Strategy Map for integrating the organization objectives in the fours
perspective of a Balanced Scorecard in order to gain the competitive advantage and
win in this competitive market as stated on its vision to become �Unbeatable leader
in cigarette filters industry � |
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