PENGARUH ADOPSI INFORMATION TECHNOLOGY FASHION TERHADAP KINERJA KEUANGAN PERUSAHAAN DAN LEGITIMASI PERUSAHAAN
This research aims to get empirical evidence about: the influence of information technology fashion adoption toward company financial performance and corporate reputation, and the influence of competitive strategy typology, information technology maturity, and firm size toward information technology...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/99217/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55099 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | This research aims to get empirical evidence about: the influence of
information technology fashion adoption toward company financial performance
and corporate reputation, and the influence of competitive strategy typology,
information technology maturity, and firm size toward information technology
fashion adoption. In this research, there are one independent variable namely
information technology fashion adoption, two dependent variables namely
company financial performance and corporate reputation, and also three
antecedent variables namely competitive strategy typology, information
technology maturity, and firm size. The method of gathering data applied in this
research is survey with questionnaire instrument.
The population sample in this study was the entire restaurant and cafe
company that provides free hotspot services in Indonesia. Sampling was
conducted at the restaurant and cafe which provide free hotspots service in the
region of Yogyakarta and Surakarta, with purposive sampling criteria. Based on
the criterion of sample taking having been determined, a 42 final sample of
research can be gained. In order to know about the degree of probability to adopt
information technology fashion, 28 eligible samples is obtained to be analyzed. To
analyze the data in this research, path analysis is used in which the data are
processed by using SmartPLS ver.2.0.M3.
In general, this research indicates that information technology fashion
adoption gives significant positive influence to company financial performance
and corporate reputation. Information technology maturity and firm size give
significant positive influence to information technology fashion adoption. On the
contrary, the influence of competitive strategy typology toward information
technology fashion adoption is not significant. |
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