PEMBENTUKAN PERILAKU RASIONAL DAN IRASIONAL DALAM PENGAMBILAN KEPUTUSAN INVESTASI BERISIKO: Implikasi Teori Coping Dalam Model Adaptasi Pemodal Pada Eksperimen Laboratori

• Main Authors: , Wendy, SE., M.Sc., , Prof. Marwan Asri Suryawijaya, M.B.A., Ph.D.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2012
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/99341/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55509
• Institution: Universitas Gadjah Mada

The purpose of this study is to analyze the formation of rational and irrational behavior of stock investors through the Investor Adaptation model. Hypothesis testing is done by manipulating the four market conditions using between-subject experimental design. The analysis showed support for the hypotheses proposed. When given treatment I, investors tend to adapt the profit-maximizing strategy (rational). Meanwhile, when given treatment II, III and IV, investors tend to adapt profitsatisficing strategy (rational-emotional), bad news handling strategy (emotionalrational), and self-preserving strategy (irrational). Adaptation strategies that are rational is intended to obtain personal benefits and profit, while adapting more irrational strategy aimed at restoring emotional stability and reduce other tensions. Other findings showed that relatively investors are "more difficult" to formulate irrational decision rather than the rational decision. In addition, it was found that there are also some other irrational behaviors.