Analisis Pengaruh Big Five Personality terhadap Perilaku Penggunaan Teknologi Electronic Wallet (e-Wallet) dengan moderasi Awal Kepercayaan (Initial Trust)
This research will deepening personality aspect leverage because personal factor can predict attitude using technology. In Behavioral Information Systems that developed in conception model is always explain in cognition aspect. Then, there�s a comparison test between cognition and personality aspe...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/99380/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55245 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | This research will deepening personality aspect leverage because
personal factor can predict attitude using technology. In Behavioral Information
Systems that developed in conception model is always explain in cognition aspect.
Then, there�s a comparison test between cognition and personality aspect in using
technology and the result explain that personality aspects can predict and
influence significantly in using technology. Therefore, this research goal is to test
big five personality aspect and Initial Trust as moderate leverage for attitude using
technology e-Wallet.
Data resources in this research are questioner data that collected from
220 general users from e-Wallet technology. And then it process and taking
several test using statistical program SPSS 11.5
The result for this research found that hypothesis component in
personality aspect for attitude using e-Wallet technology is supported, then it was
translated that e-Wallet technology will accepted and traced all feature, using it
efficiently, only important expenditure, using in social activity, being calm if
there�s a transaction problems, and it can be observed to seek out new ideas and
technology development. And this personality aspects moderated by Initial Trust.
The result support additional leverage for all personality aspect, then it was
translated that e-Wallet technology need to build initial trust, convince users that
this technology really easy and secure to use it as the best business transaction. So
this Initial Trust can boost personality role in leverage for attitude using
technology. Forming Initial Trust can give someone easy to make e-Wallet
technology as the trends of living, emotion remain maintained, trying deepen all
features that can be used in e-wallet technology, and telling prospect user to use so
it can increase the issuing company�s profit. |
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