KONSTRUKSI MAKNA PEREMPUAN DALAM IKLAN TELEVISI (Analisis Semiotika R. Barthes pada Iklan Televisi AXE Versi �Harga Minim�)
Axe is the body care products for men from Unilever. AXE ads are always showing beatiful women and men are also ideal for the iconic products. Ads in this AXE product to try to construct the meaning of women in an advertisement media to influence the reality of the imagery of women society. The use...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/99529/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55395 |
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| Institution: | Universitas Gadjah Mada |