PENERAPAN MANAJEMEN RISIKO PERUSAHAAN ASURANSI YANG TERKAIT PRODUK INVESTASI (UNITLINK) (Studi Kasus PT. AXA Financial Indonesia)

• Main Authors: , Arie Daru Primasanti, , Prof. Dr. Nindyo Pramono, S.H., M.S.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2012
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/99545/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54998
• Institution: Universitas Gadjah Mada

The life insurance business is currently facing intense competition. Beside of the growing number of life insurance companies, the global crisis and low awareness of Indonesian society making life insurance companies arrange strategies to attract consumer, like promote unit-linked product. This product is very interesting for customer, but they need to be careful because competing Insurance Companies sells the product through aggressive marketing strategies, such as trying to give high return in order to get more consumer in a risky way like invest the fund in high-risk investment products without appropriate risk management. The purpose of this study is to find out and analyse the implementation of risk management in AXA Financial due to Unit Linked Insurance Policies, anda to find out the protection and responsibility from Bapepam-LK as a regulatory authority because the policyholders pay premiums to receive protection against the risk of financial losses. The results of this study shows that AXA Financial has implemented a good risk management based on standard of management and the rules from the authority such as comply with the rules of solvency ratio, minimum capital, and investment restriction. AXA Financial also implementing Good Corporate Governance, Know Your Customer principles, and transparency in management. In essence, AXA has implemented the risk management well. Yet, still remain several things to be noticed and to be resolved. As for the law enforcement and maximum protection for consumer investment in insurance companies, BapepamLK can impose the punishment for the insurance company which does not comply with the rules. The kind of punishment consist of warning, restriction of business activity, and withdrawal the business license.