PENGARUH BRAND COMMUNITY COMMITMENT TERHADAP BRAND LOYALTY Studi pada Outlet Telkomsel di Sidoharjo

This paper purpose to analyze the influence of variables brand community affect and brand community trust towards brand community commitment

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Bibliographic Details
Main Authors: , Astari Sophia Annemarie, , Dr. Shellyana Junaedi, M.Si
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/99575/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55815
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Institution: Universitas Gadjah Mada