ANALISIS PENERAPAN VALUE BASED MARKETING TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN KARTU SIMPATI TELKOMSEL REGIONAL JABOTABEK

Today, the telecommunications industry has developed into a very large industry, dynamic and has a very high growth rates both in number and size of customers' existing markets. For society, the need for affordable telecommunications services and quality of life has become a very important requ...

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Bibliographic Details
Main Authors: , Catur Setya Nugraha, , Prof. Dr. Basu Swastha Dharmmesta, MBA.
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/99588/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55931
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Institution: Universitas Gadjah Mada