MARKETING PLAN KLINIK AKUPUNKTUR "YUN" PEJOMPONGAN

• Main Authors: , Deska Kesumaninggalih, , Dr. Ike Janita Dewi, M.B.A.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2012
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/99593/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55767
• Institution: Universitas Gadjah Mada

Acupuncture prospects in Indonesia are very good, because the number of acupuncture clinic in Indonesia is still not much, given the difficulty of getting permits and certificates of competency that should be owned by the therapist. But today, since the science of acupuncture began to be recognized as an effective treatment, the doctors at major hospitals also pursue the science of acupuncture and used for the treatment solutions for patients in hospitals. Therefore, acupuncture clinics are competing to sell his clinic so that the potential market netted. In the face of such rampant competition, needed an effective marketing plan for the purpose of marketing can be achieved. Acupuncture clinic "Yun" has not had an effective marketing plan so that strategies and marketing programs do not focus clearly. The problem that arises is not achieving the expected profit target due to the decreasing number of patients. The research objective is to develop an effective marketing plan. This research uses descriptive quantitative methods to collecting data through questionnaires and interviews and secondary data collected through the literature both print and electronic media. Based on the results of the analysis has been done to the respondent who is a patient at the Clinic of Acupuncture "Yun", as much as 90% of respondents obtain information about Acupuncture Clinics "Yun" by reference to a friend. This shows that the media campaign conducted Acupuncture Clinic "Yun" through print, electronic and internet not working effectively. Media campaign that runs only through word of mouth. With regard to the purpose of respondents doing acupuncture therapy, 50% of respondents perform acupuncture therapy at the Clinic of Acupuncture "Yun" is for the treatment. But for beauty and relaxation therapies, Clinical Acupuncture "Yun" is less popular among the people. Effectiveness of Acupuncture Clinic provided healing "Yun" can be a competitive advantage which should be maintained. With the promotion and publicizing the program at regular intervals, the existence of Clinical Acupuncture "Yun" can be better known by the public. By publicizing and maintaining service quality and effectiveness of the treatment performed, Clinical Acupuncture "Yun" can capture new markets and even attractive old market to move to the Acupuncture Clinic "Yun".