PERSEPSI KARYAWAN TERHADAP PENERAPAN INTERNAL MARKETING DI PT. BANK MANDIRI (PERSERO) TBK. BERDASARKAN MASA KERJA DAN JABATAN KARYAWAN
Internal marketing concept is a concept that considers employees as internal customers and their needs must be met in achieving corporate objectives (Fisk et al (1993) in Kelemen & Papasalomou (2007)). This is because human resources are the most important media in generating competitive advanta...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/99676/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55893 |
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| Institution: | Universitas Gadjah Mada |