Online sustainable fashion brands: Millennials’ attitude, purchase intention and behaviour.
Today’s fashion industry offers a wide variety of clothing at highly affordable prices, thus making clothing highly disposable. While the scenario encourages the growth of the fashion industry, it proves to be detrimental to the environment. Textile waste comprises 4% of the total waste in Malaysia,...
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| Main Authors: | , |
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| Format: | Journal |
| Published: |
2021
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| Online Access: | http://ur.aeu.edu.my/1001/ |
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| Institution: | Asia e University |