The Mediating Role of Attitude in Influencing Consumer Purchase Intention Towards Online Apparel Shopping in Malaysia.
Online apparel shopping had been growing steadily in Malaysia over the decade. Regardless, the aspects of purchase intention are not well researched, and a holistic framework remains limited. Considering the potential of apparel shopping, this study was conducted to develop an integrated framework...
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| Main Authors: | , |
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| Format: | Journal |
| Language: | English |
| Published: |
2022
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| Online Access: | http://ur.aeu.edu.my/1002/1/Vol-28-Paper-7.pdf http://ur.aeu.edu.my/1002/ |
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| Institution: | Asia e University |
| Language: | English |