Islamic Banking Loyalty in Indonesia: The Role Brand Image, Promotion, and Trust
This study aims to investigate the impact of brand image and promotion on customer loyalty in Islamic banking in Indonesia, with trust serving as a moderator variable. Specifically, the research aims to accomplish two objectives: (1) to examine the direct influence of brand image and promotion on tr...
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| Main Authors: | , , , |
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| Format: | Journal |
| Language: | English |
| Published: |
2023
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| Online Access: | http://ur.aeu.edu.my/1140/1/Islamic%20Banking%20Loyalty%20in%20Indonesia%20The%20Role%20Brand%20Image%20Promotion%20and%20Trust.pdf http://ur.aeu.edu.my/1140/ |
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| Institution: | Asia e University |
| Language: | English |