Internal Branding and Brand Citizenship Behaviour Among Employees of PKT Logistics Group Sdn. Bhd.
Internal branding has gained popularity in the marketing fields for years, which includes internal brand communication, brand environment, brand leadership, brand reward, and brand culture as predictors of brand commitment and brand citizenship behaviour. Present study investigates the impact of int...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2024
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| Online Access: | http://ur.aeu.edu.my/1258/1/Thesis%20Edmund%20Edward%20AL%20Edward.pdf http://ur.aeu.edu.my/1258/2/Thesis%20Edmund%20Edward%20AL%20Edward-1-24.pdf http://ur.aeu.edu.my/1258/ https://online.fliphtml5.com/sppgg/uqdt/ |
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| Institution: | Asia e University |
| Language: | English English |