Relationship between Customer Relation Management Performance and E-Banking Adoption : A Look at Malaysian Banking Industry

Relationship between Customer Relation Management Performance and E-Banking Adoption : A Look at Malaysian Banking Industry

This study seeks to identify the relationship between CRM performance and e-banking adoption. CRM performance is the process of value creation which results into the customer behavior intention (retain, repurchase, positive word of mouth), customer satisfaction and loyalty towards the product/brand...

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Bibliographic Details
Main Authors: Samsudin, Wahab, Nor Azila, Mohd Noor, Juhary, Ali, Kamaruzaman, Jusoff
Format: Journal
Language:English
Published: 2009
Subjects:
HD28 Management. Industrial Management
Online Access:http://ur.aeu.edu.my/470/1/Relatioship%20between%20Customer%20Relation%20Management%20Performance%20and%20E-Banking%20Adoption%3B%20A%20Look%20at%20Malaysian%20Banking%20Industry-2-8.pdf
http://ur.aeu.edu.my/470/
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Institution: Asia e University
Language: English

Internet

http://ur.aeu.edu.my/470/1/Relatioship%20between%20Customer%20Relation%20Management%20Performance%20and%20E-Banking%20Adoption%3B%20A%20Look%20at%20Malaysian%20Banking%20Industry-2-8.pdf
http://ur.aeu.edu.my/470/

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