The Role of Perceived Benefits and Perceived Risks Towards The Consumers’ Purchase Intention Via E-Commerce: An Evidence From Indonesia.
The advancement of buying and selling technology has changed consumer behavior in the world of commerce. The modern purchasing process has made the consumers’ purchases became more efficient, hassle-free and easy. However, technology in online purchases is inseparable from the risks that might occur...
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| Main Authors: | , , , , , |
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| Format: | Journal |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://ur.aeu.edu.my/766/1/FullPaperTheRoleofPerceivedBenefitsandPerceivedRisksTowardstheConsumersPurchaseIntentionViaE-Commerce-2-18.pdf http://ur.aeu.edu.my/766/ |
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| Institution: | Asia e University |
| Language: | English |