Online Group Purchasing Environment, the Effects of Price Discounts and Crowd Psychology on Purchasing Behavior
The goal of this study is to determine the influence of impulsive purchase behavior on mobile marketing, discounts, and consumer lifestyle. The approach used is a combination of quantitative research and an explanation survey. The population for this study is comprised of active internet users who h...
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| Main Authors: | , , |
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| Format: | Journal |
| Language: | English |
| Published: |
2021
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| Online Access: | http://ur.aeu.edu.my/967/1/Online%20Group%20Purchasing.pdf http://ur.aeu.edu.my/967/ |
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| Institution: | Asia e University |
| Language: | English |