The Moderating Role of Brand Awareness in The Relationship Between Brand Association and Intention to Pay Zakat in Indonesia Amil Zakat Institution
This research evaluated the impact of brand awareness, brand association, and interaction between brand awareness and brand association on the intention to pay zakat at Dompet Dhuafa Indonesia. Many brand studies on the intention to buy in profitoriented organizations have been conducted. So, this r...
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| Main Authors: | , , |
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| Format: | Journal |
| Language: | English |
| Published: |
2019
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| Online Access: | http://ur.aeu.edu.my/970/1/The%20Moderating%20Role%20of%20Brand%20Awareness%20in%20The.pdf http://ur.aeu.edu.my/970/ |
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| Institution: | Asia e University |
| Language: | English |