Factors Affecting Consumers' Attitude and Intention toward Online Airline Ticketing

• Main Author: Yong, Fah Foo @ Michael Yong
• Format: Thesis
• Language: English
• Published: 2015
• Subjects: HE Transportation and Communications
• Online Access: http://ur.aeu.edu.my/99/1/Factors%20Affecting%20Consumers%27%20Attitude%20and%20Intention%20toward%20Online%20Airline%20Ticketing.pdf; http://ur.aeu.edu.my/99/
• Institution: Asia e University

The internet and advancement of information technology have radically altered the ways consumers perform many everyday activities and brought about changes to the workings of the travel industry in terms of the provision of services. Along with this paradigm shift is the changing consumer purchasing...